Open to opportunities

Rayan
Meseik.

Social Media Manager & Content Creator based in Istanbul, Turkey. I build brands, drive organic growth, and craft content that converts — across 20+ clients spanning Sudan, Turkey, Saudi Arabia & the MENA region.

See Case Studies → View All Brands

Proven Impact

10M+

Monthly Organic Impressions

3M+

Viral Content Views

$104K+

Revenue Generated

20+

Brands Served

Selected Brands

Justyol Beko Swiss Arabian Xpel Beauty Mouheet Radio Crepe Chef + 15 more

Career Timeline

Work Experience

A consistent track record of delivering results and growing within every role.

2024 — Present

Social Media Marketing Manager

🛍️ Justyol — Istanbul, Turkey

Leading full social media strategy for Justyol, a cross-border e-commerce platform connecting the Turkish fashion market with MENA. Built campaigns generating $104K+ in revenue across two product launches. Achieved consistent 10M+ monthly organic impressions. Produced viral UGC content reaching 3M+ views. Managed influencer partnerships, content calendar, videography, and community growth.

$57K+ Eid Campaign $47K+ Shoe Campaign UGC / Video Production MENA E-Commerce

Jan 2026 — Apr 2026

Marketing Manager

🥞 Crepe Chef — Istanbul, Turkey

Led marketing strategy, brand identity, and social media campaigns. Promoted internally from Event Manager after demonstrating strong results. Oversaw events, activations, and campaigns to drive foot traffic and brand awareness.

Promoted within 3 months Event Management

2022 — 2024

Social Media Manager — Mouheet Radio

🎙️ Non-Profit Podcast

Built digital presence from scratch. Produced and promoted a full 10-episode season focused on entrepreneur stories. Created 100+ content pieces. Grew audience by 35% organically with zero ad budget.

+35% Organic Growth 100+ Pieces of Content Zero Ad Budget

2020 — 2023

Social Media Specialist & Copywriter

💼 Freelance — Sudan & Remote

Managed social media for 15+ brands across diverse industries — FMCG, real estate, banking, F&B, tech apps, healthcare, and media. Specialized in Arabic copywriting with deep knowledge of Sudanese market culture and audience behavior.

15+ Brands Arabic Copywriting Multi-industry

Earlier

Marketing

🏢 Leader House CO. & Akarkom International Real Estate

Contributed to marketing and sales operations in real estate. Developed client-facing communications and brand materials in international market contexts.

Real Estate B2C & B2B

Results-Driven Work

Case Studies

Real campaigns. Real numbers. Here's what I built.

Justyol · E-Commerce Campaign

Kids' Eid Outfit — Moroccan Market

After analyzing Moroccan market needs and customer behavior, developed a seasonal Eid kids' outfit (skirt, blouse, jacket) as a targeted product. Built a full e-commerce campaign including a viral trend-driven video (shot by me), performance ads optimized for ROAS, and influencer collaborations. Eid season alone accounted for ~40% of total annual revenue.

Viral Video Influencer Collab ROAS Optimization

$57K+

Total Sales

40%

From Eid Season

Justyol · E-Commerce Campaign

Unisex Shoe — Multi-color Launch

Launched a unisex shoe with a 3-video content strategy: one featuring a model in a dress showcasing colors, one showing men's sizing, and one lifestyle video for everyday use. Ran during non-seasonal days yet achieved exceptional results through clear product presentation, diverse visuals, and consistent content frequency.

515K Reach 60K Engagement 3-Video Strategy

$47K+

Sales Generated

515K

Organic Reach

Mouheet Radio · Non-Profit Podcast

Built a Podcast Presence from Zero

Joined as Social Media Manager for a non-profit entrepreneurship podcast. Built the entire digital presence from scratch. Produced and promoted a full 10-episode season, creating 100+ pieces of content including short-form reels and audiograms. Grew the audience consistently through organic-only strategies — not a single dirham spent on ads.

Zero Ad Budget Reels + Audiograms Content Strategy

+35%

Audience Growth

100+

Content Pieces

Xpel Beauty Sudan · Campaign

Sales Campaign + New Product Launch

Campaign 1: Divided audience into 5 Facebook groups, each with specific infographics, usage tutorials, and CTAs. Ended each week with a giveaway from the top-engagement group — driving cross-group competition, massive interactions, and year-high sales levels. Campaign 2: Teaser-and-revealer launch strategy for new product line, educating the audience with free content before revealing the product.

Year-High Sales 5-Group Strategy Teaser / Revealer

📈

Year-High Sales

Parallel Campaigns

Client Work

Brands I've Partnered With

20+ brands across Sudan, Turkey, Saudi Arabia, and the MENA region — spanning 10+ industries.

🇹🇷 Turkey — E-Commerce & F&B

🛍️ Justyol

🥞 Crepe Chef

🎙️ Media & Entertainment

🎙️ Mouheet Radio

📻 Hala 96 FM

🎬 Hollywood Media

🏠 Home Appliances & Real Estate

🏠 Beko Sudan

🏡 Talya Properties

🏢 Akarkom Real Estate

🏗️ Leader House CO.

💄 Beauty, Fragrances & Personal Care

💄 Xpel Beauty Sudan

🌸 Swiss Arabian

🌿 BK Perfumes

💊 Kuala Lumpur Pharmacy

🏥 Sumu Medical Complex

📱 Tech & Apps

📱 Boost (Social Learning)

🚗 Rhodaa App

📦 M3akm Delivery App

🛵 Aayez Delivery App

📦 Giig App (Saudi Arabia)

🍦 Food & Beverage

🍦 Gelato Mix

🎁 Gift Store

🏦 Finance, Industry & Other

🏦 French Bank Sudan

🌾 Elsafwa Agricultural

⚡ TOCAN Generators

🔧 Spare'k Auto Parts

👗 The Tailor Shop

💒 Sabaya Wedding Planner

🏛️ Khartoum International Fair

Capabilities

Skills & Expertise

📱

Social Media Management

Full-funnel strategy, content calendars, scheduling, and community management across Instagram, Facebook, TikTok, and LinkedIn.

✍️

Copywriting (Arabic & English)

Culturally-tuned Arabic copywriting for Sudanese & MENA audiences. Persuasive, personality-driven copy that feels human.

🎬

UGC & Short-Form Video

Trend-based video creation, UGC/EGC production, reels, audiograms — content that's built to go viral.

🎯

Campaign Strategy

End-to-end campaign planning: teasers, reveals, giveaways, multi-platform launches, and ROAS-focused performance campaigns.

📊

Analytics & Strategy

Data-driven content decisions. Audience analysis, trend identification, and growth optimization based on real metrics.

🎪

Event Management

End-to-end event planning and execution — from concept to day-of production. Proven at Crepe Chef and Khartoum International Fair.

🤝

Influencer & Partnerships

Identifying, negotiating, and managing influencer relationships and brand partnerships with measurable outcomes.

🎨

Graphic Design (Canva)

Creating on-brand social media visuals, infographics, ad creatives, and campaign assets.

🌍

Cross-Cultural Marketing

Deep experience marketing to MENA, Sudan, Moroccan, and Turkish audiences simultaneously — culturally fluent communication.

Who I Am

The person behind the strategy.

I'm a marketing professional who thrives at the intersection of creativity, culture, and data. With 5+ years working across Sudan, Turkey, and the broader MENA region, I've built a career on one simple belief: great content isn't just pretty — it drives real business results.

I started as a copywriter and social media specialist in Sudan, working with brands in every sector imaginable. I moved to Istanbul and grew into a full-stack social media manager — producing videos, leading creative teams, planning campaigns, and delivering consistent revenue impact for e-commerce brands.

My edge? I understand the culture behind the content. Whether writing in Sudanese Arabic dialect or managing a cross-border campaign for Moroccan parents, I meet audiences exactly where they are.

🇸🇩 Sudan 🇹🇷 Turkey 🌍 MENA Arabic Native

🚀

Growth Mindset

Promoted from Event Manager to Marketing Manager at Crepe Chef in under 3 months. Growth is a pattern, not an accident.

💡

Results Over Aesthetics

$104K+ in campaign revenue. 10M+ monthly impressions. I track what matters and optimize relentlessly.

🌐

Cross-Cultural Fluency

Born in Sudan, based in Istanbul — I bridge markets with cultural intelligence that most marketers simply don't have.

🎬

Creator, Not Just Manager